The Essentials of Marketing – Kendal

Cumbria Arts & Culture Network Training: The Essentials of Marketing

Thu, 21 Mar 2024 10:00 – 16:30.

If marketing is something you need to do – whether for yourself, or in an organisation – but you don’t consider yourself as a marketing professional…this full day’s training will help to build your confidence to plan and implement more effective marketing campaigns through developing a better understanding of your audiences.

Who’s it for?

Anyone who wants to sell a product, drum up an audience, highlight an event, promote an organisation…

Who’s the trainer?

Helen Palmer – Helen has worked extensively with theatres, orchestras, concert halls, festivals, museums, galleries, and heritage attractions across the UK, helping them to build stronger relationships and more effective communications with audiences. She also regularly delivers marketing, communications and audience development training, including for the Arts Marketing Association.

Helen’s background was originally in theatre marketing and PR, before becoming a marketing consultant in 1999 and setting up Palmer Squared in 2015. She was the Press & Comms Lead for Walk the Plank’s major 2022 outdoor arts commission Green Space Dark Skies and has played a prominent role in the management teams of Manchester International Festival, Cultureshock (Commonwealth Games Cultural Programme), The Lowry and Marketing Manchester’s Marketing Coordination Unit.

Ticket Cost: Cost: £30 (£20 Freelancers)* includes lunch. Book here

*CACN is committed to providing services to anyone working in the arts, culture and heritage sector in Cumbria, and does not want cost to be a barrier. Bursaries are available – please get in touch (in complete confidence) if you would have difficulty meeting the cost of any of our activities. hello@cacn.co.uk